New version of Mosaic Public Sector™ on its way…

Experian has announced that, early next year, it will be launching a new version of the Mosaic Public Sector dataset. Mosaic is a household classification tool that helps us understand our various customer types and their different characteristics, lifestyles and channel preferences.  It informs, amongst other things, our Customer Insight research and illustrates the diversity we have amongst our customers.  The new version of the dataset will contain 15 Groups, disaggregated into 69 Types, each with their own unique set of attributes.  Warwickshire County Council holds a licence for the Mosaic dataset at household level and will receive the updated version in January 2010.  The new dataset is also available at individual level, although our current licence does not include that level of detail.  Contact the Observatory for more information.

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