Using Customer Insight to reduce child poverty in North Warwickshire

Earlier this summer, the Warwickshire Observatory worked with North Warwickshire Borough Council on a customer profiling project to address child poverty. North Warwickshire BC had received external funding to support an outreach service in rural areas to raise awareness of the benefits available to low income families.  By combining and mapping data on Council Tax and Housing Benefits,  Free School Meals claimants and the Mosaic household classification dataset, the Observatory was able to pinpoint which areas the outreach service should be targeting. The exercise revealed that around two-thirds of the target customer group are concentrated in eighteen clusters of streets. A “Branching Out Bus” now visits these areas on a regular basis and is staffed by the Citizens’ Advice Bureau, local Credit Union and the Council’s Housing and Benefits teams who are able to provide advice on issues such as benefits, debt, money management, health and employment.

The project is now six months old and a recent evaluation has demonstrated some extremely positive outcomes.  Read the attached case study document for more information…

Case Study – North Warwickshire Child Poverty Project

2 Responses

  1. A presentation giving more detail on the methodology we used to highlight the areas for the “Branching Out Bus” to visit is available on request!

  2. […] and information out to relatively isolated rural areas, such as debt and benefits advice.  (see Reducing Child Poverty in North Warwickshire for a […]

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